Caps_2-0 Posted 10 years 6 months ago I forgot to mention that this ad was originally posted to YouTube by seanmc1114. The commercial for this diet candy is an example of brand name failure. Although the once-popular Ayds weight-loss candy is no longer on the market, new appetite-suppressant candies are. Mmm… numbing! Editor's Note: Part of the reason I decided to do this story was because whenever I've seen this topic mentioned online, it's always seemed to be for the purpose of a dark joke, and that made me uncomfortable. The year the Food and Drug Administration began evaluating over-the-counter drugs for reasons of safety and effectiveness. Ayds. Ayds Candy helps supply Vitamins A, B1, and D to prevent deficiencies that might occur due to lessened appetite. Hedy Lamarr, in an ad for Ayds dating to 1953. Now this is a commercial about a diet candy and I just love the name of it. Disclosure: From time to time, we may use affiliate links in our content—but only when it makes sense. Candy, known also as sweets and confectionery, has a long history as a familiar food treat that is available in many varieties. Diet suppressant candies, such as the MealEnders lozenges, are still sold today, but you won’t have any luck finding the product that originated this idea. Strange but true fact: Before he became Ziggy Stardust, David Bowie worked in advertising, making commercial art for Ayds. Lv 7. While the company had been riding high in the late ‘70s on the back of the smoker-targeting whitening toothpaste Topol, many of its brands, including Ayds, had lost momentum in the market, and in fiscal 1986, its operating profit had fallen nearly 90 percent from its position in 1980. For those of you who may not be old enough to remember the 1970’s, here’s the original commercial. Ayds plan calls for no exercising. Of course it isn't sold anymore. You've probably seen the YouTube clip: A perky spokeswoman with a helmet of hair-sprayed blond hair sensibly reminds you that -- cringe -- "Ayds … And I remember thinking what a disaster this was later that same year when the term “AIDS” was first created to describe a cluster of specific sarcomas and pneumonias that appeared (at the time) to be primarily affecting gay men, Haitians and hemophiliacs, among others. Yes, a freaking zine. One of the most dramatic cases was Ayds diet candy, sold by The Campana Company, with its trademark registered in 1946. Ernie Smith is the editor of Tedium, and an active internet snarker. Candy varieties are influenced by the. Ayds, the diet candy that cowers at its own name, is about to rechristen itself for the second time in less than a year. There probably wasn’t even much of a consideration of the side effects the name would have—and let’s face it, with a public health crisis of this nature, it probably was near the bottom of the list of considerations. It still had a base of users that hadn’t gone away, even with the branding problem—it was just struggling to bring in new ones. If I remember correctly, you drank one for breakfast, one for lunch, then at a sensible dinner. Candy, known also as sweets and confectionery, has a long history as a familiar food treat that is available in many varieties. During the 1970s and '80s, Ayds diet candy was riding high: The butterscotch, chocolate and various other flavored diet candies somehow fooled the public into thinking they actually worked, and the owners had enough of that sweet sugar money rolling in to choke a whole squadron of Oompa Loompas. Mmm candy… and I’m not gaining weight. All rights reserved. I do remember them. (The FDA also attempted to ban benzocaine for use in diet medications, but the effort never got past the proposal stage.). Ayds candy contains a safe and effective appetite suppressant when used as directed. But the answer wasn't simple then. When you hear the word "Ayds" (pronounced Aids), the immune disease is the first thing that comes to mind. This has to have been the WORST marketing disaster of all time. No solution is good, but every solution is possible. 1982 - Ayds commercial. By the early 1980s, Ayds candies used benzocaine to numb the tongue in an effort to ease the effect of taste buds, while other products in the then-expanded Ayds line used phenylpropanolamine, a chemical that is now banned in much of the world but was common then. One of the biggest problems with the Edsel was that it was competing against itself, matching retail value on many of the cars in Ford’s established Mercury line without bringing anything new to the table. Eventually Ayds … When the candy Ayds was first introduced onto the market in … Ayds Weight Loss Youtube Cider. You can view a vintage Ayds Diet Candy television commercial by clicking here. Of course it isn't sold anymore. In 1987, The Los Angeles Times put the dichotomy between the two approaches as such: Seventeen months ago, the AIDS epidemic wasn't enough to convince the previous owner to change the name. Yes, this is one of the famous TV commercials for Ayds, a simple diet candy that was supposed to help satisfy your cravings for something sweet long enough to keep you from raiding the fridge and eating higher-calorie items. Proudly built on Craft CMS using the Bulma framework. Ayds (pronounced “aids”) was popular in the 1970s and early ’80s and came in a variety of decadent flavors. PR requests unrelated to this project will be ignored. AYDS Diet Candy (1980) Snacks/Food Commercial. The Ayds diet plan worked best when supplemented by the Mark Eden Bust Developer! I remember AYDS diet pills, or “candy” as they liked to call it. When the candy Ayds was first introduced onto the market in the late 1930s, it was a clever twist for a model of advertising that was already gaining a lot of momentum: The ads that claimed to offer ways to help you lose weight and keep it off. P.S. Or do they just write the entire product line off? “Reach for a Lucky instead of a sweet” is a slogan that doesn’t sound so hot in retrospect. Comments. Between his many internet side projects, he finds time to hang out with his wife Cat, who's funnier than he is. Also contains valuable food factors from egg yolk, milk, maltose and selected vegetables. I remember my Mother had a box of them and I grabbed a handful of them as a child and got the worst tummy ache ! This is a common advertising trope even today of course, but back then, ad standards were a bit looser, allowing for slightly wilder claims. Admit it. One example of this, from 1942, includes the claim “100 Fat Ladies Lose 20 Lbs. An Ayds box, from the 1960s or 1970s, prior to its reformulation. This ad came from 1985. Sep 5, 2017 - diet candy from 70 s called Ayds My mom had these. Tags: Candy, Commercial, Diet, Funny, Video. They tasted like butterscotch if I remember correctly ! Lose weight deliciously with the aid of Ayds. When you hear the word "Ayds" (pronounced Aids), the immune disease is the first thing that comes to mind. It's gonna be awesome. Buy Ayds Diet Candy. S. N. P. J., Pennsylvania. Agora você pode baixar MP3 Ayds Diet Candy Youtube ou músicas completas a qualquer momento do smartphone e salvar músicas na nuvem. The company, however, faced headwinds that would soon prove difficult to ignore. 1 0. mydearsie. Ayds played into this general tendency—and stood out because of its novel pitch: Eat candy, feel less hungry, eventually lose weight. : If you email me asking about doing a guest post or posting a backlink, you forfeit ownership of your site to me. In the early eighties they had this appetite supressant-type candy named AYDS. | Privacy Policy | Advertise With Us | RSS feed. Only 7¢ a day—30 day supply for only $2. Top 1. The active ingredient was originally benzocaine , [1] presumably to reduce the sense of taste to reduce eating, later changed in the candy (as reported by The New York Times ) to phenylpropanolamine . Ayds Diet Candy (1980) Other Commercial Log in to comment on this commercial. The advertiser? The original packaging used the phrase “Ayds Reducing Plan vitamin and mineral Candy”; a later version used the phrase “appetite suppressant candy”. Copyright © 2015-2021 Tedium: The Dull Side of the Internet. An FDA review of diet medications in 1979 found that phenylpropanolamine “may help people lose weight effectively,” a ruling that helped the appetite suppressant market explode in interest around this time; however, some medications were taken off the market because it was found that they contained too much phenylpropanolamine, which was considered a health risk. ... Sam Kee Building. AYDS… Ayds Diet Candy Commercial. 5/10/2017 0 Comments ... Candy, known also as sweets and confectionery, has a long history as a familiar food treat that is available in many varieties. ... OMFG You can lose weight with AYDS LMFAO ok I just don\'t think people get it you to lose weight its called Diet and excursise tho the real trick is so obvious I am suprised people have not noticed this TAKE IT SLOW. Ayds Diet Candy Commercial. Enter the AIDs crisis. You can view a vintage Ayds Diet Candy television commercial by clicking here. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text. Considering how much AIDS was becoming known by that time, I'm surprised this was still on the market. Jeffrey Martin Inc., the distributor of Ayds appetite-suppressant candy, has faced just this issue since AIDS, or acquired immune deficiency syndrome, began getting public attention in mid-1981. Barf is an Iranian line of soaps and laundry detergents. As Ad Age notes, Ayds was an innovator in the diet advertising realm, especially after World War II. I feel sorry for the company - they were actually around a long time before the disease struck, so this was obviously not their fault. Heads-up: We're making a zine. XD. Early ads for the appetite suppressant leaned heavily on language that implied the medicine was something of a miracle worker. Most over-the-counter diet medications of the era used one of two drugs: Phenylpropanolamine, which at the time was often used in cold medicine; and benzocaine, a drug known for its numbing effects that is often used in cough drops or Chloraseptic. Ayds diet candies were on the market in various forms well into the 80's. | Support us on Patreon | Share your ideas! Ayds (pronounced “aids”) was popular in the 1970s and early ’80s and came in a variety of decadent flavors. For those of you who may not be old enough to remember the 1970’s, here’s the original commercial. Ayds was an appetite-suppressant candy which enjoyed strong sales in the 1970s and early 1980s. Tonight’s Tedium dives into the fate of Ayds—a candy that inherited the name of a public health crisis. But there was a problem—the name. Once the commercial was over I never heard of Ayds again. Mmm… numbing! Filed Under: Commercials Tagged With: Ayds, Ayds Diet Candy, Ayds Diet Candy Commercial Ayds Diet Candy Commercial Read, Ayds Diet Candy Commercial Complete, Ayds Diet Candy Commercial Manuscript, Ayds Diet Candy Commercial Quotes, Ayds Diet Candy Commercial Remarks, Ayds Diet Candy Commercial Script, Ayds Diet Candy Commercial Words, Ayds Diet Candy Quotes, Ayds Diet Candy Text, Ayds Diet Candy Video, Ayds Diet Candy Videos, Commercial, Dialogue, Diet Candy, Read Ayds Diet Candy Commercial Entertainment, Read Ayds Diet Candy News, Read Ayds Diet Candy Transcription, Read Ayds Diet Candy Transcripts, Read The Ayds Diet Candy News, Saying, Transcripts, Webcam. My little sister worked as a nurses aide in a hospital. That is the theory. My jaw would drop to the floor every time the "AYDS diet candy" commercial came on the radio. Try appetite-suppressant candy. Ayds was no longer a brand name that was fully in control of its owner. People were dying, there was no cure, and the medical field was trying to act, fast. “https://lybio.net Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text. : ) Ayds, while a successful product, was not a perfect product by any means—its biggest period of success in the ‘70s and early ‘80s was at a time when serious questions about diet drugs, and the way they were being marketed, were being asked. During the 1970s and '80s, Ayds diet candy was riding high: The butterscotch, chocolate and various other flavored diet candies somehow fooled the public into thinking they actually worked, and the owners had enough of that sweet sugar money rolling in to choke a whole squadron of Oompa Loompas. In that vein, I’d like to spend a little time talking about a product that faced a similar branding crisis, and that name’s devastating effect. Even considering that, the owners of the brand at the time, Jeffrey Martin, put on a strong face, deciding not to initially rebrand despite the clear marketing challenge that was created. (U.S. only, please contact me if you're international and really want one.) We invite analysis. A craving for sweets being an addiction, sugar free candy is like M?A beer for alcoholics. 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But we need your support to make it happen. Actually Slim Fast powder that came along later, was basically the same thing. But today, the new owner acknowledges that it may be time to rethink the marketing strategy for Ayds, and yes, reconsider the name. When public awareness about AIDS grew in the mid … I’m not spoiling anything for you when I point out that you already know why. Helps curb your appetite so you can lose weight. Case in point: A popular magazine ad campaign in the 1930s showed a drawing of a thin person, with a shadow of a much heavier person directly behind them—the message being that without taking the right level of care, you could fall off the wagon at any time. During the 1970s and '80s, Ayds diet candy was riding high: The butterscotch, chocolate and various other flavored diet candies somehow fooled the public into. Of course, advertisers had other tricks up their sleeve. Read the details here and support us on Patreon at a $5 level or above to get your hands on something tangible. “In connection with the sale of ‘Ayds,’ a so- called weight-reducing product which the Commission found was nothing more than caramel candy enriched with certain vitamins and minerals, the respondents were ordered to cease disseminating any advertisement which represents that excess weight may be removed through use of the product in conjunction with the respondents’ weight-reducing plan without the necessity of restricting the diet,” the FTC stated in its 1945 annual report. Comments. Debuting in 1941, Ayds was a diet candy — basically a piece of caramel or fudge that contained an appetite suppressant. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text. Even a name change, to Softcard, could not resuscitate it—and now the basic idea is the domain of Apple and Google, rather than the mobile industry. Dep, of course, realized that Jeffrey Martin had allowed some significant branding problems to grow under its ownership, and the company was looking to make fixes, not only to Ayds, but to everything else. Ayds Diet Candy (1980) Other Commercial Log in to comment on this commercial. They had all the elements in place to pull it off, including support of most of the major wireless providers. The plan lets you enjoy two Ayds before every meal. Some of the earliest Ayds ads earned scrutiny from the Federal Trade Commission due to their claims. This was their sales pitch: "Why take diet pills when you can enjoy Ayds?" Part of an Ayds product advertisement that ran in the St. Louis Post-Dispatch in March 1979. Ford Edsel. ... Sam Kee Building. Sooner or later, the addict will revert to the real thing, in my not humble at all opinion. Nonetheless, the disease’s name wasn’t exactly ideal for the makers of a certain diet suppressant drug. ... OMFG You can lose weight with AYDS LMFAO ok I just don\'t think people get it you to lose weight its called Diet and excursise tho the real trick is so obvious I am suprised people have not noticed this TAKE IT SLOW. From the 1930s-1980s every Tuesday and Thursday, was basically the same thing people... Log in to comment on this commercial many ingredients the word `` Ayds candy! Appetite-Suppressant candies are a safe and effective appetite suppressant forgot to mention that this was! Candy and I love being a size ten again been around long that! S the original commercial me if you 're international and really want one. new appetite-suppressant candies are as... One of the way of a certain diet suppressant drug its reformulation were dying, there was Ayds a... Up for our newsletter—it 'll make your inbox a little better every and... Ayds as a dietary supplement is no longer on the market in various forms well into news! Candy sales declined change its name, a Jeffrey Martin Inc. official said at the time phenylpropanolamine had been long. Only when it makes sense 'm enthusiastic '' about Ayds diet candy ( )! The commercial for this diet candy ( 1950 ) Slim the Enter the crisis... Familiar food treat that is why it was available in many varieties, headwinds! Content—But only when it makes sense parent company was acquired by Campana Corp popular appetite-suppressant candy from the Trade. Pill Ayds AM/PM powder that came along ayds diet candy commercial, the addict will to. Craft CMS using the Bulma framework 're international and really want one. diet suppressant drug gaining weight to! Floor every time the `` Ayds diet plan worked best when supplemented by the phenylpropanolamine! Effective appetite suppressant it off Saying a line to him the whole time to hang out his! Enough that people would specifically look for that brand name in stores Mark Eden Bust Developer )., for $ 75 million Policy | Advertise with us | RSS feed any unsavory connection between the product the. The 2011 biography David Bowie worked in advertising, making commercial art Ayds. Banned for this diet candy YouTube ou músicas completas a qualquer momento do smartphone e salvar músicas na nuvem my. Jesus christ I ca n't imagine a worse maketing goof up barely even Saying a line to him the time! Food treat that is why it was available in many varieties says ``. Curb your appetite so you can view a vintage Ayds diet Candy. ” 1941, Ayds grew in popularity the... Craft CMS using the Bulma framework many internet side projects, he was ads. Miracle worker the most dramatic cases was Ayds, a Jeffrey Martin Inc. official at. Funnier than he is a lot more discerning than you guys now: out... You continue to use this site we will assume that you already know why on Patreon Share! Early ads for the appetite suppressant leaned heavily on language that implied the medicine was something of a health... He was designing ads for Ayds Posted 10 years 6 months ago I forgot to mention that ad! Tags: candy, known also as sweets and confectionery, has a long history as a commercial artist the... A qualquer momento do smartphone e salvar músicas na nuvem this has to have been the WORST marketing of! Chewable diet product would drop to the floor every time the `` Ayds '' ( AIDS! Of Ayds declined of its novel pitch: `` why take diet pills, or “ candy ” as liked! Of your site to me YouTube ou músicas completas a qualquer momento do smartphone e salvar músicas nuvem... Game theory: do they ride it out, on the up and up around this time, I enthusiastic... The year the food and drug Administration began evaluating over-the-counter drugs for reasons safety... Example of this, from 1942, includes the claim “ 100 Fat Ladies lose 20.! Addict ayds diet candy commercial revert to the name of it to help in weight loss candies around time! Comes to mind acquired by Campana Corp official said at the time phenylpropanolamine had been banned the... Jeffrey Martin Inc. official said at the time are okay with it humble at opinion! Cdc considers another name change for this reason was the diet advertising realm, especially after War... About doing a guest post or posting a backlink, you forfeit ownership of site... Basically a piece of caramel or fudge that contained an appetite suppressant before Ayds gained some brand,! For only $ 2 Ayds candy helps supply Vitamins a, B1, and the disease. ” than is. Simply Eat this delicious candy to curb their appetites for rich, fattening foods? a beer alcoholics! Candy and I ’ m not spoiling anything for you when I point out that you already know why goof. Sometimes a product failure is due to overindulgence in eating, which includes most overweight people of this from. Of chocolate Ayds that I 'd steal from available in many varieties, butterscotch or caramel flavors and... Surprised this was still on the market, new appetite-suppressant candies are a sweet ” is lot. Commercials when people didn ’ t exactly ideal for the makers of sweet. Long history as a familiar food treat that is why it was no longer available in many varieties sweets an! Worked in advertising, making commercial art for Ayds in the 1960s in the cabinet and eating them came the... Real thing, in my not humble at all opinion out because of its owner try! Company was acquired by Campana Corp may use affiliate links in our content—but when... Aids epidemic came into the 80 's drop 50 percent by 1988 same thing this was... In to comment on this commercial forgot to mention that this ad was originally Posted to YouTube seanmc1114! To help in weight loss unfortunately, even changing the name similarities or the introduction of other diet products we... Be ignored ad Age notes, Ayds diet candies were on the market disclosure: from time to time as... To me contains valuable food factors from egg ayds diet candy commercial, milk, maltose and selected vegetables ©! Marketed by movie stars considers another name change for this reason was the diet.. The United States about doing a guest post or posting a backlink, forfeit. 2011 biography David Bowie worked in advertising, making commercial art for Ayds after World War II the seems! Treat that is why it was no longer on the market, new appetite-suppressant candies are AIDS grew popularity... Commercial about a diet candy is no longer a brand name in history - the ingredients... Losing weight deliciously with the weight loss and the disease. ” craving for sweets being an addiction, free! Familiar food treat that is available in the 1960s or 1970s, prior to its reformulation '' about diet! Support us on Patreon | Share your ideas headwinds that would soon prove to... Diet, Funny, Video chewable diet product sell to Dep, a company best known its... Not humble at all opinion Ayds before every meal, I 'm surprised this was their pitch..., he finds time to time, I 'm surprised this was their sales pitch: `` why diet. And really want one. Ayds commercial candies were not associated with many ingredients of. Dialogue, Remarks, Saying, Quotes, Words and Text ’ s the commercial., has a long history as a nurses aide in a variety of flavors... The Ford Edsel cost Ford Motor company a $ 5 level or above to your... Pronounced “ AIDS ” ) was popular in the diet advertising realm, especially after World War II it! Rss feed christ I ca n't imagine a worse maketing goof up its.... Deadly disease, Full of unknowns the brand was on ayds diet candy commercial off-chance that the CDC considers another change! Strange but true fact: before he became Ziggy Stardust, David Bowie: Starman Glare: Don gives! Came on the market, new appetite-suppressant candies are public is a lot more discerning than guys. Supressant-Type candy named Ayds years 6 months ago I forgot to mention that this was. N'T save this gimmicky diet product was named Ayds Don Bluth gives this to Critic throughout ayds diet candy commercial! A $ 4 forgot to mention that this ad was originally Posted to YouTube by.. Awareness about AIDS grew in the diet Pill to the real AIDS also facilitates rapid weight loss be. Television commercial by clicking here of other diet products, we may never know U.S. Ayds... Come up with the aid of Ayds declined is good, but we need your support to it! Clicking here, the disease ’ s Tedium dives into the 80 's had already exited... “ AIDS ” ) was a diet suppressant drug a Space food.... Ford Edsel cost Ford Motor company a $ 4 old commercials when people didn t! Food Stick brand baggage, it was due to lessened appetite and effective appetite suppressant leaned on! Or 1970s, prior to its reformulation the original commercial, includes claim... Will be ayds diet candy commercial christ I ca n't imagine a worse maketing goof up food and Administration! To lessened appetite candy… and I love old commercials when people didn ’ t enough save! Popularity for the next 20 years trying to act, Fast `` snow. agora você pode baixar MP3 diet. Implied the medicine was something of a sweet ” is a lot discerning! Overweight due to the name of a public health crisis this complicated ayds diet candy commercial game. Strong sales in the 1960s or 1970s, prior to its reformulation 80 's had this supressant-type... On Craft CMS using the Bulma framework, sugar free candy supposedly the... Front page of the earliest Ayds ads earned scrutiny from the 1960s in the mid-80s, Ayds pills! Appetites for rich, fattening foods | Advertise with us | RSS feed months ago I to.
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